Mx.3

An artist series for ALDO's Mx.3 sneaker, built on openness and play. Five artists fromMontréal, New York, Seoul, Dubai and London each made their own version, launched with store takeovers in New York, Toronto and Montréal: special displays, a DJ, laces and pins to customize each pair, and an hour with the artists. Postcards and a mini magazine carried their stories to flagship stores, online orders and store associates.

CLIENT: ALDO
ROLE: Graphic design, photography
MARKETING: Isabelle Roy, Luke Vachon, Linda Cote, Richard Heneine, Adam Starr
VM DEVELOPMENT: Caroline Berrouard, Swan Pighini, Fabiana Schwager
ARTISTS: Buff Monster, Pony, INSA, So Youn Lee, Dina Saadi
AGENCY PARTNER: LNDMRK