Expertise
Creative Direction
Art Direction
Branding
Retail Design
360 GTM Campaigns
Packaging Design
Digital Design
Web Design
Print
With over 10 years of experience working with global (and local) brands, I provide memorable brand expressions that resonate with consumers—always aiming to find an engaging balance of functional simplicity, beauty, and fun.
Driven by data and a keen eye for detail, I love to use insights and strategy to build meaning through visual and experiential storytelling. My creative process—clarify, research, experiment, analyze, and refine.
I approach each day with a sense of empathy, curiousity and openness as the best work comes from diligent collaboration, grounded in human connection.
When I'm away from keyboard, I love to read, experiment with photography, play games, and get lost on long walks with my wonderful whippet Winston.
Majored in Communication Studies at Concordia University