I'm High Right Now.

An advocacy campaign for the Cannabis Media Council that asked Baby Boomers, the generation raised on war-on-drugs messaging, to say three words out loud. Shot by John Keatley with a 1960s look, it showed people in their sixties and seventies golfing, gardening and out for walks, high and unbothered. It became the first cannabis ad in Vanity Fair and the first pro-cannabis PSA on Pornhub in all 50 states, and won four Clio Cannabis Awards.

CLIENT Cannabis Media Council 
MADE AT Sister Merci
ROLE Art direction & design
CREATIVE DIRECTION Amanda Wood
COPYWRITING Leah Whitney, Jill Krajewski
PRODUCER Brit Brown
PHOTOGRAPHY John Keatley
CLIENT TEAM  Joyce Cenalli, Lulu Tsui, Amy Deneson, Allison Disney
RECOGNITION 4 Clio Cannabis Awards, 2 shortlists
RESULTS: 286M earned impressions, +190% IG +298% LinkedIn