CANVAS.

A pop-up event series for ALDO in New York. Three local artists hand-painted ALDO footwear live from an art truck, each design their take on a city neighbourhood, with a limited run of pairs, local food and a live DJ at every stop. Conceived and delivered in under a month as a fast test, CANVAS became a cornerstone project for ALDO and was replicated around the world.

CLIENT: ALDO
ROLE: Art direction, design, event photography
CREATIVE DIRECTION: Gerard Cleal
DIGITAL DESIGN: Veronique Janosy
MARKETING: Adam Starr, Isabelle Roy, Linda Cote, Chrysoula Savopoulos
EVENT AGENCY: Geometry Global (Nuala Byles, Chantal Smith, Ahysha Donaldson, Jacqui Torti)
ARTISTS: Josh Cochran, Leah Tinari, Jane LaFarge Hamill
VIDEO: Crystal Arnette, Scott Fetterman
DJS: B-Hen, Quiana Parks
SOCIAL MEDIA: Sophie Boissinot-Tremblay
RESULTS: Idea to three live events in under a month; became a cornerstone project for ALDO and was replicated globally