To highlight the RSVP Season Collection in North American Aldo retail stores, we showcased the product alongside copper metallic sheets and geometric-inspired balloons. To provide a positive consumer experience, for one weekend in these top stores we held a personal stylist event and gifted a curated package.
Design Direction | Gerard Cleal
Graphic Design | Jennifer Dunaj
Marketing - Brand Commercialization | Isabelle Roy, Linda Cote
VM Development | Swan Pighini, Caroline Berrouard
Aldo | SS18
Copper foil paired with a black splatter print help give a traditionally glam collection an unexpected, current look.
In the lead-up to the event, stylists were provided with our detailed guide to the collection, the how, and the why.