Store Experience at Aldo.
A set of tools developed to bring a more human approach to Aldo's current retail model. Featuring a quarterly editorial, ambassador picks, and educational posters to build associates' brand knowledge. 

Creative Direction | Gerard Cleal
Art Direction & Graphic Design | Jennifer Dunaj
Production Design | Jannike Hess
Marketing | Isabelle Roy, Adam Starr Copywriting | Karin Eldor
Quarterly Editorial  —
Filled with interviews, behind-the-scenes, and trend forecasting.
AldoCrew Coveted  —
Colourful cards that retail associates use to highlight their top picks in stores.
​​​​​​​Aldo Elevate Cards  —
A personalized note given with purchases.
Aldo Elevate Posters  —
Used for training and associate engagement, highlighting brand priorities.
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